Alex Welsh

Alex is currently Chief Executive of The London Playing Fields Foundation with whom he has been an employee since 1989. In his time with the Foundation he has designed and delivered a number of innovative projects that use sport to reduce isolation and improve the quality of life. He has direct experience of managing multi-sport sites and acquiring large capital grants to modernise them.

As Chair of the Association for Sports Development in London and a member of the London Sports Board and Pro-Active East London, Alex has played a strategic role in widening, increasing, sustaining and extending participation in sport and physical activity in the capital. A former FA County Coaching Representative, he is a Lead Tutor for the Football Association, Chairman of the London Football Coaches Association and a part-time coach at Arsenal Academy. Alex has also written several courses for The Football Association on the subjects of coaching, administration and sports development. His published works include two books and a series of DVDs on coaching.